Missed The Mark

Chase Bank's Monday Motivation Backfires

Missed the Mark

Chase Bank's attempt to spread some Monday Motivation backfired on April 29th, 2019, at 12:15 PM PDT. The bank's meme, which featured a motivational quote about the importance of hard work, was met with criticism from many users who found it to be tone-deaf and out of touch.

The Monday Motivation Hashtag

The hashtag #MondayMotivation is used on social media to share inspirational quotes or pictures that are intended to motivate someone on the first day of the week. Mondays are often seen as a tough day, and the hashtag provides a way for people to share their thoughts and experiences and offer encouragement to others.

Chase Bank's Meme

Chase Bank's meme featured the quote "Success is not final, failure is not fatal: it is the courage to continue that counts." The quote is attributed to Winston Churchill and is often used to encourage people to persevere in the face of adversity. However, many users found the meme to be ironic, given Chase Bank's reputation for being a large and impersonal financial institution.

Criticism

Critics of the meme accused Chase Bank of being out of touch with the struggles of everyday people. They argued that the quote was not relevant to the lives of most people who are struggling to make ends meet. Additionally, some users found the meme to be disrespectful, as it seemed to suggest that people who are not successful are simply not working hard enough.

Conclusion

Chase Bank's #MondayMotivation meme backfired due to its tone-deafness and lack of relevance. The meme was seen as being out of touch with the struggles of everyday people and was met with criticism from many users.